Does Radio Still Reach the 25-54 Audience?

[paterson]

A recent survey from Numeris indicates that 85% of Canadians in the 25-54 demographic listen to radio weekly. What is interesting is the hours tuned and number of stations listened daily/weekly in Vancouver, Edmonton, Calgary, Toronto and Montreal. This is more evidence that Canadians tend to be loyal to their station and don't flip around the dial much. Also latest major market ratings data from Numeris is available at the end of the article with a link from David Bray Pres. of Bray and Partners Communications. More details from Broadcast Dialogue..https://broadcastdialogue.com/am-fm-rea ... s-numeris/