by paterson » Wed May 19, 2021 8:40 am
Boom only seems to really load the cancon on Sunday mornings from about 6-8am. Through the week, when it really matters they don't do that much early morning or even 10-12 midnight. This morning 6-9am- 11 out of 25 songs were cancon, and they were spaced out evenly. Even 10-12midnight on Sunday 8 out of 22 songs were cancon and more or less spaced out evenly. Sunday mornings however they do go very heavy cancon 6-8am but Sunday's don't really impact ratings much anyway.
I think Boom's success is consistency, good on air talent with personality, and good variety of music. And a popular feature every year on Boom is their Top 100 Canadian Songs on Canada Day which is run mid day. So I am not really sure whatever stacking of cancon Boom does has much to do if any with their ratings success in Toronto.
Q107 which is also all gold but a little more rock oriented is also doing very well in the ratings, and again Q does little stacking if any of cancon. This morning 8 cancon out of 22 songs 6-9am spaced out evenly and last night 9 cancon out of 24 songs 10-12midnight and not stacked at all.