Aaron wrote:QM/MOVE should have done *much* better given that this book contained peak Christmas Music. But, as successful as that usually is, it gets diluted when too many stations jump on the bandwagon. Christmas music on 103.5, 104.3, and 106.5 didn't really help any of them, but if only one had done it, they would have dominated.
nicholas wrote:Yes, the Move transition was exactly what did 103.5 in ratings-wise. Look at their numbers from the previous XMAS, with 104.3 also doing the same all-XMAS music. It's got nothing to do with Christmas fatigue.
Virgin and Z95.3 are the big winners here. What the Move heads may not have been aware of is that both of their audiences span broad ranges; it's not simply focused in the <25 segment. With the Love Songs program gone and putting in some dance remixes of older songs in place of standard versions, 103.5 is sounding a lot like Top 40 or Hot AC stations, with a lot of 80's music thrown in. Clearly that mix isn't working for 103.5's former audience.
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