Two familiar voices on Vancouver radio are now off the air.
102.7 The Peak FM afternoon drive hosts Casey Jo Loos and James Sutton were let go from the radio station on Tuesday.
“We got fired,” Loos says in an Instagram story.
GrumpyOldMan wrote:I was working at a very “research heavy” station that was doing a major strategic on the market, and the PEAK was starting to appear. (This was around 2010). My boss was concerned because the Peak had a wide playlist and a very simple proposition; World Class Rock. The PEAK was making in-roads on the street.
The problem for those early fans of the PEAK (and millennials in general) is survey participation. That demo is not represented well enough, but they’re the first ones to sell out and attend concerts. So programmers do the predictable and start scaling back the playlist. Ross Winters is from the classic “spin 100 tunes” and “hire a morning duo from out of market that talks about their penises” school.
Maybe it will work, but from my viewpoint on the ratings, there’s been no improvement over the last few years...yet, it always seems to be the on-air staff that takes the bullets.
Aaron wrote:Rock 101 and JACK pretty much have the Classic Hits spectrum covered.
Now/Today are more about the between-the-records announcer style and much as its music format, and may be the better opportunity currently.
beddows wrote:Maybe Patterson will give a jazz or classical format a try, he once applied for the 94.5 frequency for that. Much more limtied appeal, but Jazz & Classical are pretty much the only 2 formats not represented by Vancouver FM stations. Classical is not doing bad in the toronto market.
beddows wrote:Maybe Patterson will give a jazz or classical format a try, he once applied for the 94.5 frequency for that. Much more limtied appeal, but Jazz & Classical are pretty much the only 2 formats not represented by Vancouver FM stations. Classical is not doing bad in the toronto market.
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