Howaboutthat wrote:Word is that Numeris has had such a hard time getting people to fill out diaries, that it has pulled the plug on the spring book for about 10 medium markets. I believe Kelowna is one of them. Anyone seen anything official?
Yep...
The Diary service is of significant importance to Members and a priority for Numeris. Similar to many research organizations, achieving targeted sample levels has become more of a challenge. It is becoming increasingly difficult to reach participants due to decreasing contact and cooperation. At the same time, populations are changing and shrinking, and household sizes are decreasing, further impacting sample usage and strain. These challenges can result in low sample returns in some markets, which can have an impact on the precision, or reliability, of audience estimates.
As an immediate response to reduce the strain on the available sample and preserve sample for the Fall 2018 Survey, Numeris will not be measuring the following Radio Central Markets (CTRL) during the Spring 2018 Radio Diary survey which runs from February 26th to April 22nd, 2018.
1. Saint John CTRL (NB) 6. Kingston CTRL (ON)
2. Windsor CTRL (ON) 7. Regina CTRL (SK)
3. Saskatoon CTRL (SK) 8. Lethbridge CTRL (AB)
4. Red Deer CTRL (AB) 9. Kelowna CTRL (BC)
5. Kamloops CTRL (BC) 10. Prince George CTRL (BC)
....survey less to improve accuracy. Sure.