by pave » Sat Feb 13, 2016 9:20 pm
I think most radio-people would agree: We almost never have the conversation about the innate power of radio - its ability or perhaps better-stated as it potential to impact on the minds and emotions of listeners.
The industry management and the line staff have never made this a topic of discussion - never mind research and developement.
As a result, we can all be accused of taking the medium for granted and for debasing it along the way to a lowest common denominator. It's not as if, over the decades, we have not had every opportunity.
Instead, we got caught up in tunes and talkers - never realising the mammoth communications and influence tool to which we all had access.
This circumstance is unlikely to change.