Sources tell me that four of the biggest radio groups in Canada secretly used Voltair between March and the end of May of this year on some of their radio stations to boost their 2015 Spring PPM rating results.
“It definitely impacted the stations using Voltair,” one radio source told me. “Evanov Communications, Corus, Newcap and Bell tested the technology. Newcap had Voltair on most of their stations. Bell tested it out on one of their AM stations.”
The radio stations in Canada equipped with Voltair had major variances in the ratings and that caught the attention of Numeris that runs the PPM ratings system in Canada.
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