Of more interest in the gains over the last quarter are the year over year #s. The Beat is +2.7 since Feb 2010 while Z95.3 (Virgin) is -0.7. In News, both CBC Radio 1 (+3.6)and WX (+0.9) are big gainers while NW wonders where their listeners went (-1.3). Fun-FM is down 1.7 and both QM and CISL are off marginally. Too bad they don't have a feature that measure how many people kept their radios off in favour of other options (digital downloads on smartphones played over the FM band, CDs, Sirius Radio). Don't know about you, but Bluetooth technology has changed how I use my FM Radio in a BIG way and it doesn't bode well for terrestrial radio!
It's all a moot point coz all the corporate numbers-crunchers are busy analyzing their numbers to death to find out if they've picked up a quarter-share in that critical "minorities with a physical disability who drive BMWs" demographic! Or salvaged some good numbers amongst the "vertically-challenged Metro residents with critical hair loss!" I was always amazed how the bean-counters could put a positive spin on the stinkiest of numbers.