Regional BC Fall 2013 BBM Diary 12+

Numeris Diary ratings for secondary markets in BC

Regional BC Fall 2013 BBM Diary 12+

Postby radiofan » Thu Nov 28, 2013 11:00 am

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby hagopian » Thu Nov 28, 2013 7:01 pm

Where are the Vancouver numbers? Have they been posted?
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby jon » Thu Nov 28, 2013 7:09 pm

They come out December 5th, along with the rest of the major/PPM markets.
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby former tv guy » Fri Nov 29, 2013 7:21 am

Is it just me, or does it seem like, for a city with less than 200,000 people, Kelowna has way too many radio stations?
And I hear they want to put another one in Cranbrook??
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby czarcasm » Fri Nov 29, 2013 9:42 am

Like Red Deer, Kelowna is over radioed. Luckily, most operators in Kelowna have at least two stations, so resources can be shared. Would The Juice still be on the air today if it couldn't
import V/T'ing from other Vista stations? I'm sure most of it's copy and production are done elsewhere in the chain. I've heard from retailers that they are almost giving away spots in a
desperate attempt to get some cash flow.

Other than giving Pattison some competition in Cranbrook, there is no reason for a third station there. What service could someone possibly offer that the locals aren't already getting
elsewhere?
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby CVIK » Fri Nov 29, 2013 10:27 am

Speaking of the Juice...looks like they are in search of yet another on air talent. Can't they keep anyone?
And with another dismal book for them...there HAS to be a format change coming...right? RIGHT?
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby Bigbangboom » Fri Nov 29, 2013 12:03 pm

Does The Juice really have an existence in Kamloops?
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby tuned » Fri Nov 29, 2013 12:45 pm

All the markets should be "over radioed". It makes for healthy competition and it forces owners to put out a decent product.
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby Aaron » Fri Nov 29, 2013 4:35 pm

...to a point. You risk spreading ad dollars too thin, which in turn cuts operating budgets. You only have to look at some of the US towns of 50,000 with 6 stations to see how that sounds.
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby Bigbangboom » Fri Nov 29, 2013 6:19 pm

Aaron wrote:...to a point. You risk spreading ad dollars too thin, which in turn cuts operating budgets. You only have to look at some of the US towns of 50,000 with 6 stations to see how that sounds.


That 6 station market would have two or more likely one owner. That's the difference between US and Canada...
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Re: Regional BC Fall 2013 BBM Diary 12+

Postby Aaron » Sat Nov 30, 2013 1:35 pm

Right. So, it's even easier to get "over-radio"ed in Canada, since the overhead per station is higher.
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