In 1911, Cactus Jack Wells was born in Moose Jaw. He began at CFQC Saskatoon in 1936, because he felt that he could do better hockey play-by-play than the announcer he heard on the air. In 1939, he moved to CJAT Trail (B.C.). But, in 1941, he joined CJRC (which became CKRC) and spent the rest of his career in Winnipeg, where he was famous for his radio and television play-by-play style, honoured in 1991 for 50 years of Blue Bombers football. On May 26, 1999, he died following surgery, still in Winnipeg, at 88 years of age.
In 1969, the CRTC makes public its views regarding cable. It calls cable undertakings community programming and states that these enterprises will complement and not compete with over-the-air broadcasters. The CRTC also claims that these systems will help develop community identities via local programming and educational services, and encourages the cable companies to become more involved in community broadcasting.
In 1987, a 180,000 watt rebroadcaster of CITV-TV Edmonton ("ITV") was authorized on Channel 10 in Red Deer. In 1989, before the rebroadcaster was even on the air, ITV owner Allarcom purchased CKRD-TV Red Deer and gained 100% control of the ITV rebroadcaster, which was assigned the call letters CITA when it finally got on the air.