In 1993, CIBW-FM Drayton Valley was licensed as the community's first local radio station. The frequency was 92.9 MHz with 7400 watts. In 1997, CIBW was granted two additional licenses. A rebroadcaster: CHBW-FM-1 in Nordegg on 93.9 MHz with 120 watts. And CHBW-FM 94.5 MHz with 720 watts in Rocky Mountain House, simulcast with CIBW except for 15 hours of local programming per week. Jim Pattison purchased the three stations in 2003. CIBW's power was increased to 50,000 watts in 2009 to reduce interference from CFEX-FM in Calgary, which signed on to the same frequency in 2007.

In 2005 at 2:00 p.m., CHMC-FM Edmonton signed on as Magic 99, on 99.3 MHz with 100,000 watts from the CKUA-FM tower. The station had their full complement of on-air staff, both live and voice-tracked, but ran commercial-free for more than a month. Owner Rawlco had originally been given a license on April 5, 2004, but was denied the use of the requested frequency, 89.3 MHz. It took them more than a year to get an alternate frequency approved.
