by jon » Thu Dec 10, 2009 10:21 pm
From Graham Hicks' Edmonton Sun blog:
The Fall 2009 radio rankings for Edmonton, with big surprises for Capital FM and Sonic
The latest BBM radio listenership survey, shifting from a diary reporting system to "personal people meters," had some startling results.
My Art of Conversation co-hosts Rob Christie and Audie Lynds broke out the bubbly yesterday. Their station, classic pop 96.3 Capital FM, vaulted from a 6.4 share one year ago to a 10.5 share, from eighth to second place.
An excellent accomplishment, given Capital FM was only launched in its current format in the spring of '08, and its first "books" were in the 4 to 5 share range.
(A "share" is a percentage, a formula based on number of people and number of hours of listenership. In the Edmonton market, each "share" point is worth an extra $800,000 in advertising revenue.)
Sonic 102.9 was over the moon. The contemporary rock station, launched just five years ago, almost doubled from a 4.8 share last year to a 9.0 share, good for fourth place.
Third on the happiness list was quasi-nostalgia pop station 92.5 JOE-FM. The diary system had been showing a steady decline in listenership for JOE-FM. With the meter system, JOE-FM jumped from a 6.1 share this time last year to 8.2, from ninth to sixth.
Have to mention the all-sports Team 1260 had its best book ever, with a 2.3 share, as did iNews 880 with a 2.1 share.
At the other end of the scale was Top 40 91.7 The Bounce, from a 9.2 share last year to a 5.2 share.
You never know. This could be a glitch, but the new Hot 107 is already in full pursuit of the Bounce audience.
Poor old soft-jazz Magic 99 continues to bottom-feed with a miserable 1.4 share. Speculation is owners Rawlco are just hanging on until such time as they can seek permission from the federal regulators to change formats.
And it looks like CBC1 had its moment of glory, jumping earlier this year to a 9.2 share with 7 shares on either side. Now it has slipped back to its usual 5.8 range.
To recap, the results of the BBM's 2009 fall book, for 12+ audience, in Greater Edmonton. These numbers may be slightly different from other reports, as the BBMs only make public its ratings for all-ages, including the 0 to 12 year olds.
1. CHED, 11.8 (11.4)
2. Capital FM, 10.5 (6.4)
3. CISN, 10.0 (10.6)
4. Sonic, 9.0 (4.8)
5. The Bear, 8.3 (9.6)
6. Joe-FM, 8.2 (6.1)
7. EZ Rock, 8.0 (7.8)
8. CBC1, 5.8 (7.1)
9. K97, 5.5 (4.4)
10. CFCW, 5.2 (6.6). Doesn’t include rural audience.
10. The Bounce, 5.2 (9.2)
12. Team 1260, 2.3 (1.5)
13. iNews 880, 2.1 (1.0)
14. CBC2, 2.0 (2.3)
15. Magic 99, 1.4 (1.7).
All other stations not belonging to the BBM measurement system, the new Hot 107, CKUA, CJCA The Light, Shine FM, CJSR, a combined 4.7 share.