radiofan wrote:
Mike Cleaver wrote:I still don't understand the logic of the 2+ number.
Are they handing out PPM's to people under the age of 18?
Much more interesting will be the breakout for the "money" segments.
Howaboutthat wrote:Mike Cleaver wrote:I still don't understand the logic of the 2+ number.
Are they handing out PPM's to people under the age of 18?
Much more interesting will be the breakout for the "money" segments.
Hey, didn't I just say that above you? Get your own comments!
J Kendrick wrote:The goal of radio is to keep the widest possible local audience fully up to date and involved in everything that is going on in the community at the moment that news happens. If radio ever fails to keep its listeners properly informed of the latest news and to provide them with the opportunity to talk about it .. then the listeners will go elsewhere.
Everything else is just elevator music.
jawbone wrote:I beg to differ. The younger people I come into contact with on a daily basis, in their 20's, all very smart students, do not get their news from the radio. They get it online, perhaps from radio station websites, but they don't 'tune in' for the news. These are tomorrow's consumers, who may pass their habits on to their children. Radios for them, when they listen, are for music. My guess is that the CKNW listening audience is skewed toward older people, those who grew up with radio.
It will be interesting to see where talk radio is in 5-10 years.
jawbone wrote:I beg to differ. The younger people I come into contact with on a daily basis, in their 20's, all very smart students, do not get their news from the radio. They get it online, perhaps from radio station websites, but they don't 'tune in' for the news. These are tomorrow's consumers, who may pass their habits on to their children. Radios for them, when they listen, are for music. My guess is that the CKNW listening audience is skewed toward older people, those who grew up with radio.
It will be interesting to see where talk radio is in 5-10 years.
jon wrote:
Here is the BBM explanation:
Survey period: Radio Meter 2008 – August 31, 2009 - November 29, 2009
Demographic: A2+
Daypart: Monday to Sunday 2am-2am
Geography: Vancouver CTRL
TERMS:
Cume -This is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Share - Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe - The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
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