Vancouver Summer 09 S3 BBM 12+

Regina and Saskatoon Numeris 12+ Diary Ratings

Re: Vancouver Summer 09 S3 BBM 12+

Postby tuned » Thu Oct 01, 2009 6:01 pm

The guy who owns the Snore also owns a pile of restaurants that clean up during the fireworks. His one joint on English Bay alone would have lost a ton of business over the 4 nights. They were charging 40 bucks just for a table! I think he made money on the deal and promoted the radio station at the same time.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby jon » Sat Oct 03, 2009 9:44 pm

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Re: Vancouver Summer 09 S3 BBM 12+

Postby hagopian » Sun Oct 04, 2009 9:41 am

Yikes.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby glaherty » Sun Oct 04, 2009 11:05 am

Now that table is interesting, and the only one that really matters some feel. All, 12 plus is borderline meaningless in some
ways. What keeps NW so high is their strong performance with listeners over the 25-54 demo, and a decent distribution of male/female
listeners, obviously not a strength of 1040. It would be very interesting to see the average age of an NW listener. I would say at age 50,
I'd be one of the pups in terms of their most loyal audience. Rock 101 continues to have a very strong presence in the male demo.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby glaherty » Sun Oct 04, 2009 11:07 am

hagopian wrote:Yikes.


Could you elaborate? :wink:
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Mike Cleaver » Sun Oct 04, 2009 11:25 am

I still feel if you're doing less than a 4 share in this market, you might as well shut down or change format.
The only reason the bottom feeders survive is that the cluster as a whole makes some profit and the bottom feeders get thrown in as part of the deal.
No one buys spots on 730, they get that if they buy any of the other stations in the cluster.
Same goes for 1410 and the Team.
They're supported by the Beat and QM.
An AM with less than a 4 share barely can pay for power for the transmitter, let alone staff.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Aaron » Sun Oct 04, 2009 11:57 am

TEAM 1040 is the 2nd place commercial station with men. And that's in the summer! You call that a failure?

Your "at least a 4-share" point makes no sense, as 12+ numbers are no indication whatsoever of a station's potential to make money.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Aaron » Sun Oct 04, 2009 11:59 am

Mike Cleaver wrote:The only reason the bottom feeders survive is that the cluster as a whole makes some profit and the bottom feeders get thrown in as part of the deal.


See, consolidation can lead to format variety!
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Re: Vancouver Summer 09 S3 BBM 12+

Postby glaherty » Sun Oct 04, 2009 12:01 pm

MIke, the 1040 format does generate significant sales in a desirable demo, you place way too much weight on the
12 plus format. Did you not see the distributed numbers in the table, or you're just not willing to process them? By the way I'm not saying
that 1040 is a worldbeater, but it is a factor in the market, sorry.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Aaron » Sun Oct 04, 2009 12:03 pm

You're talking to the wall, glaherty
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Re: Vancouver Summer 09 S3 BBM 12+

Postby glaherty » Sun Oct 04, 2009 12:06 pm

I respect his resume and believe he's a smart man, but with regards to this issue at least, he appears to be biased and not particularly
well informed. Also, yes I certainly admit my own bias on the topic.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Aaron » Sun Oct 04, 2009 12:10 pm

He's made his bias against the format well known.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Mike Cleaver » Sun Oct 04, 2009 12:18 pm

Glaherty:
Tell me how many Vancouver Chum group salespeople actually pitch the Team as opposed to the Beat or QM-FM?
They sell the front runners and throw in the bottom feeders as a bonus.
Even you have to admit the "group buy" is used as an incentive to get any and all advertisers.
I have never been a radio time salesman.
But I have worked with some of the best in the business starting with my first radio station and I learned a lot about sales techniques and procedures.
I'm sure the "beer and babes" bunch might specifically buy the Team but I don't believe the station could stand on it's own, no more could 1410 nor 730.
The Team has a pretty expensive payroll.
I did newscasts on the Team in Ottawa for a couple of years but CFRA paid my salary.
All News and All Sports cost the most to run because they require live people, not just "the magic box that does everything."
I doubt your accountants would share sales figures with you but I'll bet most of the Team portion comes from group buys.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby Aaron » Sun Oct 04, 2009 12:21 pm

TEAM 1040 doesn't combo well with QM/BT. The demos are far too different.

TEAM 1200 in Ottawa has a listener base with the highest average household income - more than any other station in the market. It's not the beer and babes crowd.

Not that you'll even see this.
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Re: Vancouver Summer 09 S3 BBM 12+

Postby glaherty » Sun Oct 04, 2009 2:03 pm

Mike, it's (we're) the Vancouver Canucks and B.C. Lions station. Those two properties tend to draw the occasional advertiser,
shockingly. Perhaps the group buy is somewhat of an incentive, but as Aaron points out, there's no correlation between the QM-Fm and
TEAM demo, and only a very loose one with the BEAT. I think if you listened to 1040 you would find the large majority of spots are very specific to the target audience. Yes there is some overhead in terms of salary, moreso than the "jukebox" automated
stations, which can be a challenge, but so far it's cost effective enough to be a viable property. If the Team 1040 folded tomorrow
or even in the next couple of years, which is highly unlikely, it still would have accomplished a lot. It's a station built almost literally
from scratch, that has become a major player in a key male demographic, and has become the flagship for almost all major
Vancouver sports, it has also been a solid competitor in the market. Yes, it lags somewhat in 12 plus, although it's been at, or over ,your
magic (and arbitrary ) 4 figure in other books. If you want to debate whether or not there are obvious huge concerns about
the viability and future of AM radio itself, then that's another discussion. You're obviously right in that regard, AM radio isn't anything close to
what it used to be, but that's no bulletin.
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