by glaherty » Sun Oct 04, 2009 2:03 pm
Mike, it's (we're) the Vancouver Canucks and B.C. Lions station. Those two properties tend to draw the occasional advertiser,
shockingly. Perhaps the group buy is somewhat of an incentive, but as Aaron points out, there's no correlation between the QM-Fm and
TEAM demo, and only a very loose one with the BEAT. I think if you listened to 1040 you would find the large majority of spots are very specific to the target audience. Yes there is some overhead in terms of salary, moreso than the "jukebox" automated
stations, which can be a challenge, but so far it's cost effective enough to be a viable property. If the Team 1040 folded tomorrow
or even in the next couple of years, which is highly unlikely, it still would have accomplished a lot. It's a station built almost literally
from scratch, that has become a major player in a key male demographic, and has become the flagship for almost all major
Vancouver sports, it has also been a solid competitor in the market. Yes, it lags somewhat in 12 plus, although it's been at, or over ,your
magic (and arbitrary ) 4 figure in other books. If you want to debate whether or not there are obvious huge concerns about
the viability and future of AM radio itself, then that's another discussion. You're obviously right in that regard, AM radio isn't anything close to
what it used to be, but that's no bulletin.