Calgary PPM Feb 28, 2022 - May 29, 2022

Calgary PPM ratings 12+

Calgary PPM Feb 28, 2022 - May 29, 2022

Postby radiofan » Wed Jun 08, 2022 10:58 am

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Calgary PPM Feb 28, 2022 - May 29, 2022

Postby Rocky » Thu Jun 09, 2022 3:44 pm

I have a hard time understanding why Wild 95.3 can't seem to get any traction against Country 105 in the Calgary ratings. Over the past few years, Country 105 has lost most of it's longtime stars and added out of market voices.

Between the two stations, Wild constantly sounds the best and is more in tune with the market. To my ears, the biggest problem is the branding of the station. Even though I love the station, the WILD name is idiotic. It means nothing.

Why not take a page from the Pattison gamebook and rebrand 95.3 to JR-FM? In Vancouver, JR-FM is the number one music station. Pattison's other Country stations seem to be quite successful without meaningless names.

The call letters CHJR and CIJR are available. I think the guitar pick logo would work well in Cowtown.
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Re: Calgary PPM Feb 28, 2022 - May 29, 2022

Postby Aaron » Thu Jun 09, 2022 4:03 pm

Rocky wrote:I have a hard time understanding why Wild 95.3 can't seem to get any traction against Country 105 in the Calgary ratings. Over the past few years, Country 105 has lost most of it's longtime stars and added out of market voices.

Between the two stations, Wild constantly sounds the best and is more in tune with the market. To my ears, the biggest problem is the branding of the station. Even though I love the station, the WILD name is idiotic. It means nothing.

Why not take a page from the Pattison gamebook and rebrand 95.3 to JR-FM? In Vancouver, JR-FM is the number one music station. Pattison's other Country stations seem to be quite successful without meaningless names.

The call letters CHJR and CIJR are available. I think the guitar pick logo would work well in Cowtown.


JR-FM is less meaningless than WILD? JR-FM only makes sense as a brand because of its heritage.

Anyway, in the real ratings, it's much closer.

A25-54
Country 105 - 6.2
Wild - 3.8

A year ago, they were tied in this demo. They've beaten 105 in several books since launch.

F25-54
Country 105 - 5.9
Wild - 5.5

They're getting huge traction in the format know for its audiences' loyalty.
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