Calgary PPM Nov 30, 2015 - Feb 28, 2016

Calgary PPM ratings 2+

Calgary PPM Nov 30, 2015 - Feb 28, 2016

Postby radiofan » Thu Mar 10, 2016 10:58 am

Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Calgary PPM Nov 30, 2015 - Feb 28, 2016

Postby albertaboy4life » Thu Mar 10, 2016 1:32 pm

The two losing mainstream formats applied for when the 2012 CRTC call went out for 95.3, in Calgary, are now on the air: 97.7 taking "soft rock" proposed by Harvard (MY 95.3) and 95.3 playing Country proposed by Clear Sky (95.3 The Wolf - playing Country from the '90s to Now).

Will Wild 95.3 (formerly the Peak) be judged a success only if it splits Country 105's current 10.1 share? Or will it be enough of a success to simply exceed a 2.0 share? Yes, I know 2+ is meaningless but it's what we have available to us plebeians.

Regardless, for likely the first time since the launch of a number of stations in ~2007/08, it will be interesting to see what the Calgary numbers are in a year's time.
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Re: Calgary PPM Nov 30, 2015 - Feb 28, 2016

Postby Aaron » Thu Mar 10, 2016 2:26 pm

Country 105 is still #1 25-54 with a 9.5, which is a bit unusual for a heritage country station, so Wild has their work cut out for them in their attempt to come in as the younger alternative.

I don't see a split as likely, though it has happened in the past in rare occasions, such as with the launch of The Wolf in Seatlle a few years back.
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Re: Calgary PPM Nov 30, 2015 - Feb 28, 2016

Postby Howaboutthat » Thu Mar 10, 2016 3:30 pm

Remember NW2 tried that in Vancouver going against News1130 many years ago and failed miserably. I wish Wild well, but it is always tough going against an existing station with a dedicated audience.
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