From last month:
pave wrote:I suspect Don, as a PD, to be another one of those "Light, Tight & Bright" formatic afficianados.
The application of such formatics will absolutely kill XL - and the irony is: they won't know why or how it happened.
Their target audience, particularly, has some treadwear; has seen the road before; knows about the bumps and will only tolerate slush for so long.
XL's best days are now behind them.
pave wrote:...XL, in my view, rather than forging ahead full-throttle, has already hit the brakes.
It's not an uncommon phenomena either where stations get a good thing going and management - unable to discern how they got there - starts to apply pressures and controls where none are useful. Rawlco jumped into that same poison-staked, tiger-trap with 66-CFR. They just couldn't leave well enough alone.
Meanwhile, I have to wonder what it is, specifically, that UP is doing or even planning that will influence a great number of Calgary listeners to divorce the stations to which they now hold some allegiance and clutch the UPers to their collective ba-zooms.
Plus, four ratings periods is too long to wait, although it does allow for job-searches, packing and the rest.
Any station with high-end programming and strategic marketing should be able to demonstrate a significant audience increase in 90 days!
I got to say, pave called it. He was right and I have to agree with his take on Don Stevens being the PD...I must admit, even I have tuned away from the station as the playlist has become rather bland compared to before. I say we blame the on-air talent though. It's all their fault...fire them all!
Oh...and our beloved 97.7...yeah....need I say more?