
pave wrote:I suspect Don, as a PD, to be another one of those "Light, Tight & Bright" formatic afficianados.
The application of such formatics will absolutely kill XL - and the irony is: they won't know why or how it happened.
Their target audience, particularly, has some treadwear; has seen the road before; knows about the bumps and will only tolerate slush for so long.
XL's best days are now behind them.
pave wrote:...XL, in my view, rather than forging ahead full-throttle, has already hit the brakes.
It's not an uncommon phenomena either where stations get a good thing going and management - unable to discern how they got there - starts to apply pressures and controls where none are useful. Rawlco jumped into that same poison-staked, tiger-trap with 66-CFR. They just couldn't leave well enough alone.
Meanwhile, I have to wonder what it is, specifically, that UP is doing or even planning that will influence a great number of Calgary listeners to divorce the stations to which they now hold some allegiance and clutch the UPers to their collective ba-zooms.
Plus, four ratings periods is too long to wait, although it does allow for job-searches, packing and the rest.
Any station with high-end programming and strategic marketing should be able to demonstrate a significant audience increase in 90 days!
The oldies have lost their novelty.
I just think Calgarian's are fickle as hell.
As to an oldies station being too repetitive: That's a correction that can be made in 37 seconds, and here's how to do it: "There are 10,000 groovy-tunes available. Play them!"
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