This is now the first full ratings period for UP 99.3. And, as mentioned last month, Easy Rock is still riding their 2 SHARE increase from Christmas, since the current ratings period includes December when they were playing all Christmas music. Two months from now, they may well be fighting it out with CFCW-AM for #10.
NOW-FM is now hitting the one year mark, seemingly past the point where "the New Factor" is gone, as it was for Jack-FM stations that enjoyed almost a 20 SHARE when they first signed on, but dropped to normal levels soon after.
It will be interesting to see what Rogers does with The Bounce, to try and get it out of the CTV/CHUM doldrums that set in the moment that James Stuart moved to Vancouver.
Is there any hope for Harvard's The Sound and its AAA format? To put it in perspective, as to just how bad it is, Rawlco had long written off Magic 99 with ratings double those of Harvard!