Edmonton PPM September 27 - December 26, 2010

Edmonton PPM ratings 2+

Edmonton PPM September 27 - December 26, 2010

Postby radiofan » Thu Jan 06, 2011 12:13 pm

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Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Edmonton PPM September 27 - December 26, 2010

Postby 45 RPM » Sat Jan 08, 2011 3:37 pm

Christmas music paid off in spades for E-Z Rock. How long will it take them to lose that extra two shares?
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Re: Edmonton PPM September 27 - December 26, 2010

Postby jon » Sat Jan 08, 2011 4:30 pm

45 RPM wrote:Christmas music paid off in spades for E-Z Rock. How long will it take them to lose that extra two shares?

Ah, the joys of the PPM's three month rolling averages. It will be early April before we see the first "Christmas-free" ratings period results. And even that will be slightly tainted, as that period begins December 27th.

Which means, of course, that Common Sense is wrong. While it is indeed true that playing nothing but Christmas music for one month of the year might bump your listenership up for just one month, it actually gives you three PPM periods' bumps. The same happened last year with Easy Rock.
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