Latest radio ratings: Aug 30 to Nov. 28, 2010graham.hicks - December 16th, 2010
Here’s the latest BBM radio ratings for the Edmonton market, by market share, share being a combination of total number of listeners and time listened. This is for all ages, all in. Remember most radio stations target certain segments of the listening audience, so they may downplay over-all rankings.
1. CISN, 11.0
2. CHED 10.4
3. Now FM 8.5
4. Capital FM 8.0
5. The Bear 7.1
6. Joe FM 6.6
7. K97 6.5
8. CBC Radio 1 5.8
9. Sonic FM 5.8
10. EZ Rock, 5.3
11. CFCW 5.2
12. Bounce FM 4.5
13. Up! FM 2.5
14. CBC Radio 2 2.3
15. The Team AM 1260 2.2
16. All-new i880 1.8
17. The Sound: 0.6
Stations not listed do not belong to the Bureau of Broadcast Measurement, i.e. Hot 107 FM, CKUA, World FM, Shine and The Light and others.
Good for CISN, coming in first place for the first time in many many years. Not that the Number 2 station CHED is worried, as both are owned by Corus Entertainment and operate out of the same building on the South Side. CISN is generally regarded as the best-run country FM station in Canada. Hard work and high standards pays off!
Of the new stations opening this year, Now FM, Up! and The Sound, Now is the big successful story hanging in over several ratings periods at third or four in the market, a remarkable feat for a new station. With Up! and The Sound, it’s far too early to draw any conclusions.
As has been long predicted, with so many stations competing in the pop music, 24 to 50 year old age group, a vast middle is opening up of a 4 to 6 share.
You have to wonder when Corus Entertainment will run out of patience with iNews 880, which has been on-air for several years now, has plenty of labour costs, yet stays stubbornly under a 2 share.
ref. -
http://blogs.canoe.ca/hicksonsix/genera ... v-28-2010/