Easy Rock is the obvious story this time. But "say what?" is the most obvious answer.
September was a really, really bad month for them. And December a really, really good month.
December was All Christmas music, which has worked well for them in past years. A few people listen less, but a large number of non-listeners or irregular listeners switch their dial to 104.3 just for the month of December. Yes, there are a lot of Edmontonians who really like Christmas music at Christmas time. Whodda thunk?
The only answer for September is that it took a while to come back to the station after the departure of Shane and Cheryl from the three person morning team at the end of July. With the third member, Seanna, also away the first week of August, and no immediate explanation from the station, most listeners would have concluded she was gone too, and some undoubtedly tuned to another station. Seanna was paired with Ron Clark, who had previously done Afternoon Drive.