Indigenous radio station celebrates 50 years of programming

[radiofan]

'The sound of home': Indigenous radio station celebrates 50 years of programming

WINNIPEG — It's 6 p.m. on a Friday night and the call lines at one of Canada's largest Indigenous radio stations are all flashing.

That will be the case for the next four hours as hundreds of listeners across Manitoba try to get on to NCI FM's flagship show called "Friends on Fridays."

The live request show started in 2004 and is a staple in many Indigenous households. Some listeners wait upwards of a year just to get through to send a special shout out to their loved ones.

"Basically getting on is like winning the lottery. Cousins brag all the time. It's a level of love for the show that has totally blown away the community," says Davey Gott, one of the show's co-hosts.

On any given Friday night, listeners can hear song requests, shout outs to "cuzzins" in other communities or tales of winning big at bingo. The heart of the show, much like the station it airs on, is about representing day-to-day life in Indigenous communities.

NCI FM is celebrating 50 years of connecting to and advocating for parts of the province not often included in mainstream media.

"You can listen to it and you're hearing some language, but it's also about community. You're hearing people you might know. You're hearing community names and you're hearing stories that you can relate to as well," says David McLeod, the station's chief executive officer.

Native Communications Inc. or NCI was started in the fall of 1971 in northern Manitoba. At the time, there was a burgeoning media scene in the city of Thompson, but McLeod says there was "skewed" representation when it came to Indigenous peoples.

A group from northern Indigenous communities decided to form a committee to create a station that would provide Indigenous language and cultural programming, which later evolved into NCI, says McLeod.

Part of it included relaying messages to those working on the land, says Sydney McKay, an original board member and former broadcaster with NCI.

"People needed to send messages to the trappers, hunters and the fishermen, and be able to actually have a one-way communication system," he recalls.

McKay was living in Thompson when, at 21, he was asked to be on the board for NCI.

"It was an honour. It was right in the middle of something new. It wasn't done in the north at that point, not in the Aboriginal language."

McKay and his co-host, Arnold Dysart, would record broadcasts using a single microphone on a folding table. NCI purchased airtime from local radio stations and would run half-hour programs featuring music and content in Cree. It later expanded to include religious programs and well as interviews with Indigenous politicians and leaders.

The station's primary growth occurred in the 1990s when it began purchasing transmitters to broadcast its own content. NCI officially went on air in Winnipeg in the fall of 1998.

McLeod says it now operate 57 transmitters reaching almost every corner of the province.

"We're venturing into communities that commercial radio does not pay attention to. That's something that's at the heart of what we do."

Read the full story at: https://www.msn.com/en-ca/news/canada/t ... d=msedgntp

Canadian Press