by groundskeeper willy » Thu Dec 31, 2020 5:41 pm
Much like Sparky, I thought I've give the Shift another try once Shane got settled in, but was sadly disappointed with what I heard. Can you be more milquetoast? And don't get me started on 'Yawn' on the weekends, he's on the same bottom rung of the talent ladder as old Drex, ie: unlistenable. Sweet jesus, if this is what qualifies as broadcasting these days, no wonder the industry finds itself in the state it is.
But let's face it, blame needs to be placed squarely on the shoulders of Larry Gifford, who has allowed this mess of programming to continue. C'mon Larry, nobody cares about your personal podcasts (which appear to take up your time now), how about you start doing your actual job as the National Director of Talk Radio at Corus and create a show that is focused and cohesive. What needs to be done? How about:
* Get a host who can generate content that compels listeners to call in.
* Get a board op who knows what all the buttons do (and knows when to keep their mouth shut).
* Get a call screener who can coach callers before putting them on air.
* Also, invest in some call screening management software that lets you limit the number of times the 'regulars' get to air in a given month.
* Train your talent on how to talk to time-out points on the clock, which then eliminates the pointless playing of music during an alleged talk show. Bits of bumper music, no problem, but playing an entire song to fill at the end of the hour? Idiotic.
* Talk to the audience you have and create content that appeals to them, which you might find is an older demographic that probably doesn't care about the vapid crap the Shift is currently focused on.
Sadly, I suspect nothing will happen, and the same amateur hour shit, err, Shift, will continue to be pumped out nightly.