CBC "Brand" Second Only to Tim Horton's

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CBC "Brand" Second Only to Tim Horton's

Postby jon » Thu Apr 28, 2016 7:43 am

Ipsos Survey Says CBC #1 Media Brand in Canada
Broadcaster magazine
April 28, 2016

An Ipsos survey released earlier this year revealed CBC’s influence has grown over the past year – moving up two spots to 11th spot on the list – making CBC the second Canadian brand after Tim Hortons.

The Most Influential Brands Study examines five key dimensions that define and determine the most influential brands in Canada, including Corporate Citizenship, Engagement, Leading Edge, Presence, and Trustworthiness. Gen X and Millennials are the key groups where influence grew the most, to which we can attribute overall increase. Its influence grew among key groups including Millenials (from #32 to #28), GenX (from #23 to #13) and Boomers (from #6 to #5). Overall, CBC was almost twice as influential compared to the average brand, scoring at 198 versus 100 as the average in the index.

Radio-Canada has been seen as an increasing influential brand as well as it was ranked the 8th most influential brand in Quebec, moving up from #9 in 2014. The survey showed that similar to CBC, Radio-Canada also excels in trust and corporate citizenship.

“As the #1 most influential media brand in Canada, CBC/Radio Canada strives to make relevant connections with Canadians everywhere, every moment of everyday,“ says Jean Mongeau, General Manager & Chief Revenue Officer for Media Solutions, CBC/Radio-Canada. “CBC/Radio-Canada engages Canadians via broadcast, radio, digital, social and in their communities from coast to coast to coast.”
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Re: CBC "Brand" Second Only to Tim Horton's

Postby pave » Fri Apr 29, 2016 3:51 am

Here's how to piggyback on Tim's:
"We are the CBC - brewed with secret ingredients in our secret kitchens to be enjoyed by the gullible and credulous. Mmm-mmmm - good!"
But wait. What is that aroma....?
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Re: CBC "Brand" Second Only to Tim Horton's

Postby PMC » Fri Apr 29, 2016 4:16 am

Somebody blowing smoke over this dis taste for the mother corp ? lol

Re: CBC "Brand" Second Only to Tim Horton's

Postby mccrady » Fri Apr 29, 2016 11:48 am

Hmmm ... the MutherCorp's secret ingredients.

Lessee, now:
◙ High-quality news coverage. Check.
◙ Amateur sports coverage. Check.
◙ Sets the bar for current affairs programming on both radio and TV. Check.
◙ Produces or contracts for high-quality original drama. Check.
◙ Indiginous language programming in areas where such populations are served. Check.

◙ Fritters away precious air time with "reality" programming. Oh well. Can't win them all.

It's not just programming for greybeards. I don't drive these days, One young(ish) fellow who's kind enough to provide a lift from time to time always has the radio on in his vehicle ... tuned to CBC Radio One.

Folks, when the sh*t hits the fan, it's the CBC that people turn to for good information. There's a reason for that.
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