Bell rebrands 13 BC stations to BOUNCE Radio

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Bell rebrands 13 BC stations to BOUNCE Radio

Postby radiofan » Tue May 18, 2021 9:37 am

Bell has rebranded 13 BC stations to 80's, 90's, 00's BOUNCE Radio. 11 E-Z Rock stations along with two Bears have been rebranded.

Rock “101.5 The Bear” CKNL Fort St. John
Rock “102.3 The Bear” CKRX Fort Nelson
AC “EZ Rock 800” CKOR Penticton
AC “EZ Rock 98.5” CHOR-FM Summerland
AC “EZ Rock 1240” CJOR Osyoos
AC “EZ Rock 95.7” CJAT Trail
AC “EZ Rock 106.9” CKKC-FM Nelson
AC “EZ Rock 91.5” CKXR-FM Salmon Arm
AC “EZ Rock 106.1” CKCR Revelstoke
AC “EZ Rock 106.3” CKGR-FM Golden
AC “EZ Rock 590” CFTK Terrace
AC “EZ Rock 97.7” CKTK-FM Kitimat
AC “EZ Rock 99.1” CHTK-FM Prince Rupert
Those who danced were thought to be quite insane by those who couldn't hear the music.
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Re: Bell rebrands 13 BC stations to BOUNCE Radio

Postby Howaboutthat » Tue May 18, 2021 1:29 pm

Taking the cheap way out. Fewer jocks, more multi-location voice tracking.
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Re: Bell rebrands 13 BC stations to BOUNCE Radio

Postby Just sayin' » Tue May 18, 2021 2:15 pm

Too bad...tough enough in bigger markets... small markets just couldn't sell in a pandemic. More victims of the virus, not to suggest Bell wouldn't have gone this way regardless.
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Re: Bell rebrands 13 BC stations to BOUNCE Radio

Postby Aaron » Tue May 18, 2021 3:13 pm

Just sayin' wrote:Too bad...tough enough in bigger markets... small markets just couldn't sell in a pandemic. More victims of the virus, not to suggest Bell wouldn't have gone this way regardless.


Are we just inventing a bunch of layoffs that went with this?
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Re: Bell rebrands 13 BC stations to BOUNCE Radio

Postby groundskeeper willy » Tue May 18, 2021 5:56 pm

Simply part of a national rebranding exercise for mostly small market stations, it's just easier and cheaper to image & create promotional materials for one cohesive brand than a variety of regional offerings. And let's face it, the old EZ-Rock branding was well past its best-before date. Same with the BOB FM stations in Manitoba, The Dock's in Ontario and the random animals that were suppose to represent something (Bear, Fox).
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