Marathon wrote:Aaron wrote:Marathon wrote:Yeah sure, dump a 3.4 FM to rebroadcast a 0.4 AM
I mean you're using useless 2+ numbers (from when there were two stations in the format), but for what it's worth that's what the situation looked like in Ottawa too. I'm not arguing that it's a great idea, but rather pointing out that Rogers has already done it.
Fair enough.....
Yeah sure, dump a 3.9 FM to rebroadcast a 1.1 AM
Anyhow, I don't see it happening for a couple of reasons.
First off I don't think the move with the Smiths Falls station is a good comparison as all news is a very different animal from all sports and the impression that I always had was that those stations were kind of an afterthought.
Second, from what I understand Julie Adam the SVP of radio for Rogers is very much an advocate for the KISS brand and CHR as a format, so unless it's a forced on her from the higher ups I don't see it happening.
Also, wouldn't Bell's move on 1040 indicate that it's a money losing venture?
I think this rumour was started by the displaced 1040 hosts, but it's fun to speculate.
I completely agree that the rumours are likely started by 1040 hosts.
Yes, Julie is an advocate for KISS. She's an advocate for everything she's in charge of. It's her job and she's great at it.
Bell got out of a two-station war that was bad for both stations; it's just unusual for the clear winner to bow out first. Sports radio can be profitable in Vancouver though, and Rogers is now the only one in a position to make it so.