Marathon wrote:Ross Winters is a very competent programmer, he took a chance on both those morning shows and it didn't work out.
GrumpyOldMan wrote:Marathon wrote:Ross Winters is a very competent programmer, he took a chance on both those morning shows and it didn't work out.
“Competent” or “corporate”? Ross has one playbook; reduce the library as much as you possibly can. This is not a new tactic...it’s safe and because everybody does it, (or it’s a centralized strategy) radio is where it is...repetitive, predictable. What I find odd though, is that during his time overseeing the PEAK, they changed positions (I wanna say) about 3 times. And I’m sorry, but radio’s strength is local. Bringing in people from out of market who have NO idea about the local culture is a very risky approach. (And expensive when you then have to terminate).
I found the Winters hire by Pattison a very odd move at the time, as it seemed out of character given the assets that they had when you include JR, the PEAK, the Zone and the Q! Very creative oriented, local-centric stations...the complete opposite of centralized and corporate.
GrumpyOldMan wrote:Well, I do fall within the 25-54 demo, and I love new music, particularly alternative. I don’t agree with you on positioning. Positioning falls under marketing, and marketing impacts cume. Music rotation affects TSL. You’re suggesting that the PEAK is testing music which i doubt, although have no way of proving you wrong. By saying “it’s what listeners want” is a BIG leap. The magic of the PEAK in it’s early years was the fact that playlist was wide, and people were discovering new music. The biggest complaint listeners consistently give is “hearing the same song too much”. In an era when you can own your favourite songs and play them as much and whenever you want, I question the logic behind radio’s continued reliance on heavy rotation. Not to mention, the small sample size of PPM testing. It’s ridiculous, and radio tuning trending tells a bleak story.
I was working at a very research heavy station at the time when Pattison launched 100.5, and I recall there was mounting concern about how much they were showing up on surveys, despite not getting the corresponding numbers in the actual books. You could feel them winning on the street, and the amount of concerts in their wheelhouse that were selling out, was interesting to me.
Let’s just agree to disagree on the effectiveness of the current programming strategy.
DonovanTildesley wrote:@GRM: Could The Peak be a victem of it's own demo's listening habits? Aside from a handful of loyal listeners, the market they are catering to have many other options aside from terrestrial radio to listen to the music they like. I have a close friend in his early 50s who told me over the weekend that The Peak is his go-to music radio station. But often times when we drive together he also plays Spotify playlists with the same style of music as The Peak.
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